Earlier this year I spent four days at Mount Pleasant Studios with Hogarth and Publicis Paris who commissioned me to shoot stills and direct the brand’s new TVC for Pure Life spring water. We shot the moving image on a green screen cove, working with a VFX supervisor in order to add things like exploding fruit in post production. Alongside this we had a stills set running so talent could jump from one to the other which was a fun and dynamic way of working. We produced two 10 second films plus 10 images per day - the images were all similar to the above; interchanging cast and moving through a range of products from bottles to cans and all the different flavours too. A great big thank you to my lovely agency Peter Bailey for winning the work.